Job Description
Posting Start Date:  6/9/25
Offer ID:  1024
Unit:  Vilmorin-Mikado
Job Title:  Local Product Promoter II
Job Location:  Salinas, Yuma
Contract type:  Permanent
Job Description: 

Job description

The Local Product Promoter is responsible to evaluate products, challenge the forecasts for new varieties, participating in their commercial launch of new products, and supports in marketing and communication efforts.

Primary Functions

  • GENERAL ACTIVITIES

The Local Product Promoter will assist the Product Development Manager with the following activities:

Specific Responsiblities

  • Allocate the availability of seed samples of each variety for the development trials within its area & segment.
  • Schedule, coordinate and implement development trials of DV1 and DV2 (sometimes T3 with marketing) in their area & segment with the following objectives:
    • To judge the agronomic performance and the adaptability of a variety in comparison to leading varieties within the market
    • To evaluate the adaptability of the variety with respect to the target distribution and consumption chains
    • Identify the competitive advantages, the selling points and the challenges to overcome
  • Carry out and update market research studies (segmentation, analysis of the competition, tracking and identification of the dynamic forces that drive change). To continuously improve the knowledge of the market by type of client with the objective of contributing to the development of business plans and strategic plans.
  • Organize the promotional events developed and conducted for the benefit of both direct and indirect clients. To organize market visits for clients.
  • Establish, monitor, implement and roll out of the annual external communication plan and its budget in cooperation with external communication department in La Ménitré.
  • According to the positioning given by the marketing, to develop the selling points at the local level.

Contributory Activities

  • To give the necessary information to the Product Development Manager to establish the forecast (in terms of volume, quality and timelines), for the first year of sales, of the new varieties that are in DV1 and DV2 phase.
  • To communicate to his/her manager on specific information before product advancement meetings.

Qualifications

 

  • Bachelor’s Degree in an agricultural related field (or equivalent job experience)
  • Prior experience and working knowledge of Baby Leaf lettuce, Baby Leaf Greens, and Brassicas  
  • Knowledge and understanding of seed industry preferred 
  • Working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint) and database capabilities 
  • Valid driver’s license and clean driving record 
  • Ability to work in various climates both indoors and outdoors 
  • Spanish speaking a plus 

Skills & Characteristics

KNOWLEDGE REQUIRED

  • Listening to customers,
  • Technical knowledge of the field and the plant seed business,
  • Knowledge of the market and the customers,
  • Knowledge of the IT tools and applications used in the business,
  • Languages: English is a must, Spanish a plus.

PROFESSIONAL ABILITIES

  • Organization, planning,
  • Analysis and synthesis,
  • Commercial spirit,
  • Professional autonomy and mobility,
  • Thoroughness and reliability,
  • Pro‐activeness.

PERSONALITY

  • Responsive
  • Openness
  • Positive attitude

Benefits

  • 401(k)
  • 401(k) Matching
  • Dental Insurance
  • Flexible Spending Account
  • Health Insurance
  • Sealth Savings Account
  • Life Insurance
  • Vacation 
  • Professional Development Assistance
  • Retirement Plan
  • Vision Insurance
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Information at a Glance
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Vilmorin-Mikado is a Franco-Japanese seed producer that has specialized in creating, producing, and selling vegetable seeds for professionals since 1743. As a responsible partner in the vegetable food chain, Vilmorin-Mikado is committed to helping better nourish people everywhere. Our wide range of unique, original seeds is distributed on five continents in more than 100 countries. Vilmorin-Mikado has more than 1,000 employees and recorded sales of €230 million in 2022-2023, of which 15% was entirely devoted to research. World leader in carrots and witloof chicory, Vilmorin-Mikado is also a major player in salads, tomatoes, sweet peppers, kabocha squashes, daikon radishes and bunching onions. Nearly three centuries ago, Vilmorin-Mikado's founders began our Tree Seeds work, which actively contributes to rebuilding sustainable forests.

Limagrain is an agricultural cooperative and an international seed group owned by 1,300 farmers located in Auvergne (in the center of France). Present in 49 countries and with 9,335 employees, the Group breeds, produces and distributes field seeds, vegetable seeds and agri-food products. Focused on the genetic progress of plants, Limagrain is the fourth largest seed group worldwide.
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