Job Description
Posting Start Date:
11/9/26
Offer ID:
2843
Unit:
Vilmorin-Mikado
Job Title:
Marketing port-folio lead
Job Location:
Japan
Contract type:
Permanent
Job Description:
CONTEXT OF THE ROLE
This job falls within the framework of the company development strategy defined by the Marketing Department, in accordance with the general policy of the company.
PURPOSE
For the zone(s) of Worldwide and concerning Brassica, Cucurbits, Bulbs & Asian species, the job involves:
- Managing crop strategy and profitability,
- Managing a consolidated and structured “crop group” financial & strategic approach,
- Managing international team.
GENERAL MISSION
He/She will have to reinforce the leadership of marketing within the BU and to bring a sounded and structured analysis of the main trends of our business environment.
Job description
GENERAL ACTIVITIES
Crop Strategy
- To challenge scenarios elaborated by PM, by making sure of their coherence with the crop strategy.
- To consolidate, arbitrate, optimize and provide recommendations (budget, organization…).
- To follow-up the crop strategy actions plan and, when necessary, to provoke correctives actions with the department concerned.
- To challenge and coach PMs to provide new business opportunities (customer orientation approach, exclusivity, pricing…).
- To lead chain management projects.
Crop profitability
- To challenge and validate the profitability of the Product Manager’s perimeter.
- To consolidate profit analysis within the crops group.
- To provide recommendations and priorities to Marketing director.
Prospective approach
- To analyze worldwide the global trends of F&V industry per crops group, species and at the seeds business level (thanks to strategic long-term benchmarking). This involves analysis of consumptions trends, worldwide productions evolution, chain organizations…) in order to provide recommendations for the evolution of the company.
Team management
- To manage in direct reporting an international team of product managers.
CONTRIBUTORY ACTIVITIES
- To contribute to the relevance and impacts analysis for external growth projects, regarding her crop group.
- To be the BU referent person for LVS meetings, committees, and working group (ex: Organic strategy for LVS, etc…).
- To foster innovation by promoting within the BU the seed industry needs and trends.
SPECIFIC CHARACTERISTICS OF THE ROLE
- Strategic Planning and Analysis – Ability to initiate and lead the planning and analysis of market data, through constant communication and coordination with research, development, production, supply and sales teams, in order to evaluate main targets. Ability to plan actions and analyze results. Strong organizational skills
- Owning short to mid-term (1-3 years) strategy execution and operational direction for the Domestic Zone Commercial Function or Key National Sub-Department.
- Technical Skills –Marketing expertise (Mid-term planning and Budgeting, 4Ps management, Business understanding, Business Modeling and Business planning, Innovation process, Financial skills, Forecasting). Project management ability needed. Ability to ensure a scientific, technological, economic and legal watch
- Languages: English fluent