Job Description
Posting Start Date:  4/20/26
Offer ID:  1922
Unit:  Vilmorin-Mikado
Job Title:  Customer and Marketing Communications Manager
Job Location:  Istanbul
Contract type:  Permanent
Job Description: 

Join Our Team

Are you passionate about turning customer insights into actionable commercial and marketing initiatives?

 

We are looking for a Customer & Marketing Communications Manager to join our team in Antalya. In this role, you will contribute to bridging customer insights with commercial and marketing activities in a dynamic and collaborative environment. 

 

We look forward to receiving your application. 

About Role

The Customer & Marketing Communications Manager has an active role in our Customer Orientation strategy. He/She oversees the Operational Marketing approach toward our customers, increasing our genetic footprint by combining the right customers with the right offers. The role supports the implementation of the company strategy to address customer needs by activating segmentation, using the 4 P’s, leading the Communication Action Plan, participating in sales campaigns, and monitoring the Customer Experience.

 

This is both an operational and strategic role.

 

Scope: Turkey & Morocco

General Mission

  • Bring customer insights into our commercial approach
  • Act as a champion in translating customer needs and inputs into tangible actions or proposals
  • Actively use tools and processes such as customer relationship management, launch plans, sales campaigns, communication action plans, development plans, and sales funnel
  • Interact with customers to better understand and leverage their inputs
  • Collaborate with Subsidiary Manager, Product Development Manager, Marketing, Global Communications and Commercial Excellence to ensure full alignment and action awareness

Responsible for

  • Actively participate in building sales campaigns using customer data from customer relationship management
  • Plan and support the rollout of sales campaigns coordinated by the Subsidiary Manager
  • Define target customers (direct and indirect) within the launch plan according to the development plan for each new variety
  • Define the annual Communication Action Plan to promote the regional product range in collaboration with Product Development Manager and sales team
  • Ensure follow-up of Communication Action Plan actions in line with company guidelines
  • Coordinate and participate in major subsidiary events
  • Manage and monitor the communications budget

Contributes to

  • Track market trends and share insights to support business decisions
  • Ensure proper customer database segmentation within the customer relationship management system
  • Share best practices across business units related to customer insights and data usage
  • Collaborate with Global and Local Communications
  • Support actions to improve Customer Experience by monitoring Net Promoter Score
  • Monitor customer satisfaction using Service and Commitment rate (On Time In Full key performance indicator)

Qualifications

  • Minimum bachelor’s degree (Master of Business Administration is a plus)
  • Minimum 5 years of marketing and/or sales experience, preferably in the agriculture sector
  • Proficiency in English
  • Excellent command of Turkish (written and spoken)
  • Arabic is a plus
  • Marketing communication knowledge
  • Customer Experience
  • Strong project management skills
  • Excellent communication skills (oral and written)
  • Budget management
  • Customer-oriented
  • Team spirit, enthusiasm, and positive attitude
  • Assertive
  • Autonomous, with the ability to manage priorities
  • Eager to learn and open to change and new technologies
  • Creative and curious, challenges the status quo and fosters innovation
  • Frequent travel (national and international)
  • Regular visits to customers on the ground
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Information at a Glance
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Vilmorin-Mikado is a Franco-Japanese seed producer that has specialized in creating, producing, and selling vegetable seeds for professionals since 1743. As a responsible partner in the vegetable food chain, Vilmorin-Mikado is committed to helping better nourish people everywhere. Our wide range of unique, original seeds is distributed on five continents in more than 100 countries. Vilmorin-Mikado has more than 1,000 employees and recorded sales of €230 million in 2022-2023, of which 15% was entirely devoted to research. World leader in carrots and witloof chicory, Vilmorin-Mikado is also a major player in salads, tomatoes, sweet peppers, kabocha squashes, daikon radishes and bunching onions. Nearly three centuries ago, Vilmorin-Mikado's founders began our Tree Seeds work, which actively contributes to rebuilding sustainable forests.

Limagrain is a global company with deep local roots. Our parent company is an agricultural cooperative based in the Limagne-Val d’Allier plain, in the heart of Central France’s Auvergne region, while we are an international seed and agri-food group with some 9,600 employees working in 53 countries. As the 4th largest seed company in the world, we achieved sales of 2.522 billion euros in 2023-2024, with additional sales of 729 million euros from activities carried out in collaboration with our strategic partners.
About us