Job Description
Posting Start Date:  6/3/25
Offer ID:  1020
Unit:  Europe
Job Title:  Head of Marketing Europe (H/F)
Job Location:  Saint-Beauzire
Contract type:  Permanent
Job Description: 

Purpose of the role

Limagrain Field Seeds is a leading agricultural company dedicated to enhancing the digital presence and customer engagement in the agricultural sector. We are seeking a dynamic and experienced Head of Marketing to lead our marketing strategy and operations across Europe.

The Head of Marketing Europe will lead the BSA Europe Marketing organization and activities, overseeing the development and implementation of a fully integrated marketing strategy. This role involves using market intelligence, product development & portfolio management, product and customer marketing, and communication to increase brand awareness, customer acquisition, and offer positioning within the marketplace. The Head of Marketing will contribute to achieving Limagrain Field Seeds' short, mid, and long-term financial and business objectives

Key Responsibilities

  • Contribute to the development and execution of the overall Europe strategy and plans as a member of the BSA Europe COMEX (Executive Committee).
  • Collaborate with the Strategic Marketing team to elaborate crop strategy and implement it in Europe.
  • Lead, guide, and develop the European Marketing team, ensuring the availability of required competencies and capacities.
  • Continuously monitor marketing performance and efficiency, developing appropriate initiatives and KPIs to improve and monitor it.
  • Lead marketing partnerships with third parties at the European level.
  • Build and develop marketing excellence throughout the organization, including change management in terms of process, tools, and organization.
  • Collaborate closely with the Sales department to drive and support the implementation of Sales & Marketing excellence.
  • Work closely with Research and Global Strategic Marketing to identify market needs and help define breeding goals.
  • Design and implement trials network to evaluate experimental products across BSA Europe.
  • Manage product registration, value, and positioning of the product portfolio.
  • Lead European Crop Teams to improve crop profitability and manage connections between Business and Supply.
  • Develop and deliver customer marketing strategies aiming at customer acquisition and retention.
  • Transform the organization into a customer-focused entity, enhancing customer segmentation, CRM, go-to-market strategies, and customer satisfaction.
  • Develop the external communication strategy, manage media inquiries, and oversee brand consistency.
  • Collect and analyze market intelligence data to support marketing crops and prepare performance dashboards.

What we expect of you

  • Minimum of a Master's degree in Agronomy.
  • At least 10 years of experience in sales, marketing, and development in the seed industry.
  • Proven track record of success in senior marketing roles.
  • Fluent in English.
  • Strong knowledge of marketing principles, brand, product, and service management.
  • Deep agronomic knowledge and understanding of Research, Production, and Supply chain in the seed industry.
  • Proficiency with Microsoft Office Suite.
  • Strong leadership and management skills.
  • Demonstrated ability to work in a team environment.
  • Strong strategic and negotiation skills.
  • Ability to lead and influence cross-functional teams.
  • Passionate customer advocacy.
  • Results-oriented with the ability to prioritize and manage multiple projects simultaneously.
  • Open-minded, positive attitude, and capacity to lead change.
  • Customer-centric mindset with a focus on value creation and solutions approach.
  • Outstanding communication, interpersonal, and influencing skills.
  • Willingness to travel frequently.

Your benefits and working environment

We offer you an attractive compensation package (including a company car) as well as numerous development opportunities in France and internationally.

Recruitment process

Once your application has been submitted, an acknowledgement of receipt will confirm its receipt. 

We will study your profile in relation to the needs of the position and the company. 

If your application is selected, the following steps are part of our process: 

  1. After a prequalification interview, we will ask you to complete personality inventories and reasoning tests that will serve as a basis for an interview with the Group's Talent Management. 
  2. Then you will meet your manager and your dotter line manager.

Groupe Limagrain is an employer that respects diversity and encourages applications from all backgrounds 
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Information at a Glance
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Limagrain Field Seeds, with its international multi-crop LG brand is the global Feld Seeds division of Group Limagrain. Limagrain Field Seeds covers all continents with subsidiaries in over 40 countries and sales in 77 countries. Limagrain Field Seeds supplies LG branded seeds of Maize, Wheat, Sunflower, Winter Rape and other regional crops to all farmers large or small. A strong commitment to progress through technology ensures that plant variety improvements arrive continually from 84 research sites and are adapted for maximum local performance.

Limagrain is an agricultural cooperative and an international seed group owned by 1,300 farmers located in Auvergne (in the center of France). Present in 49 countries and with 9,335 employees, the Group breeds, produces and distributes field seeds, vegetable seeds and agri-food products. Focused on the genetic progress of plants, Limagrain is the fourth largest seed group worldwide.
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