Function

Product Development

Main Goal

The NPDM – Manager (India) leads the end-to-end lifecycle of new vegetable seed varieties in India—from concept and trialing to launch and post‑launch scaling. The role aligns Breeding, Product Development (PD), Marketing, Sales, Supply Chain, and Quality to deliver winning varieties with strong product–market fit, robust positioning, and profitable growth across India’s priority crops and clusters.

Job description

1)People Management:

• Leading the team of PD as per defined organizational structure within the company
• Coaching and mentoring the team to build high performing teams to contribute to the success of the organization.
• Timely support to the PD team to perform their roles effectively.
• Manage the budget / OPEX as defined and agreed yearly.

2) Portfolio PD strategy Implementation & Market Fit

• Coordinate and implement India crop-wise PD strategy for defined portfolio as shared by Marketing portfolio leads.
• Ensure that market needs are translated into Hybrid Design proactively in coordination with Breeding & Marketing team for all the breeding crops operated by HM Clause India.
• Coordinate with team for Prioritizing candidate hybrids aligned to India’s different crop market segments and price ladders (wherever required).
• Maintain a 12–36-month NPI calendar in all crops aligned with seasons (Kharif/Rabi/Summer) and regional sowing windows.

3) Trialing & Advancement

• Overlook the execution of trial plans of S1 & S2 along with multi-location pre‑commercial trials with statistical design, appropriate checks, and grower/market feedback loops.
• Part of PAP discussions for GO/NO‑GO advancement, for which proper data logics to be prepared for rationale decisions, risks, and mitigation plans.

4) Business Case, Pricing & Positioning

• Supporting Marketing to build business cases for advancement: target segments, competitor set, pricing, gross margin, demand plan (Y1–Y3).
• Align on intro volumes and SKU readiness with Supply/Quality (pack sizes, labeling, certifications, traceability etc).

5) Launch Excellence & Sales Enablement

• Identifying the varieties needing special approach and building agronomical concept building for better varietal performance in the market, to be established during S1/S2 stage.
• Own PD actions for NPI’s as per the Marketing plan to make it successful Introduction.
• Deliver field-ready toolkits: product sheets, side-by-side comparison charts, trial/demo design, objection‑handling, agronomy advisories, FAQs
• Being part of complaint handling in the market and ascertaining the root cause analysis in collaboration with other stakeholders.
• Partner with Sales team & Marketing for demand generation activities with influencer/lead-grower trials, retailer engagement, and retail visibility.
• Play an important role in PAP

6) Post‑Launch Stewardship & Lifecycle

• Monitor post‑launch KPIs sell‑in/sell‑out, repeat purchase, demo‑to‑sale conversion. Supporting sales team to understand variety performance metrics.
• Supporting to calibrate positioning and agronomy guidance based on early field learnings; execute phase‑in/phase‑out.

7) Market Insights & Voice of Customer

• Run structured market intelligence: grower preferences, disease trends, competitor pipeline, price ladders, nursery dynamics, mandi/trader feedback.
• Institutionalize feedback from progressive growers, FPOs, nurseries, retailers, and traders to refine hybrid profile and future breeding briefs.

What we expect of you

• Deep understanding of vegetable seed market and India’s crop ecologies
• Strong trial design, data analysis, and insight translation skills; ability to balance agronomy with commercial logic. Having good analytical skills.
• Positioning & pricing acumen; ability to craft clear grower value propositions and competitive storylines.
• Excellent cross-functional leadership and project management; stage‑gate governance.
• Communication & training strength—convert technical traits into simple, high-impact sales narratives.
• People Managerial skills to oversee and support team
• Tools: MS Office/Excel, CRM/PD tools/portfolio tools, Power BI (or similar); comfort with dashboards and field data apps.
• Travel readiness across India’s/Asia clusters.

Skills

Your benefits and working environment

• Career Growth
• Diversity and Inclusion
• Gender Equality
• Employee Wellness
• Training and Development
• Safer Workplace
• Rewards and Recognition

Recruitment process

HM.CLAUSE committed to fostering a diverse and inclusive workplace where everyone feels valued, respected, and empowered to thrive 

• Profile Screening
• Phone screening
• Interviews - 3 rounds
• Offer Discussion
• Offer Letter Issue
• Background Verification
• Pre Employment Medical Checkup
• Onboarding